I am Viviane
~ A calligrapher, hand engraver and stationery designer based in Manhattan.~
I am the founder of Viviane Rodrigues Calligraphy, minority and woman-owned calligraphy, design and engraving business.
I am originally from a small city in Brazil, in the countryside of Sao Paulo. And I honestly never would’ve thought I’d become a calligraphy professional in New York City. I had a corporate job in product development for a shoe company but my heart was never in it. I have always been crafty and enjoyed working with my hands, creating everything from ceramics to mosaics. But, it was only when I moved to New York that I discovered this new world of modern calligraphy.
What I love about the art of calligraphy is the subtle elegance and pure pleasure it creates. In this digital age where writing is arguably “dead,” hand lettering is almost like a breath of fresh air. Imagine opening an envelope, hand addressed to you. Your name is in an elegant, beautiful script that just bursts from the edges. It makes you feel special, loved and appreciated. That’s the feeling I always get when opening a handwritten letter. It’s absolutely rewarding When I do on-site calligraphy for corporate or private events and see the joy customers feel when I customize with calligraphy or engraving on their products.
Kara Akagawa said: “Calligraphy is an art form that uses ink and a brush to express the very souls of words on paper.” I believe I create the same experience for every one of my clients through my hand lettering.
The Story of
Viviane Rodrigues
Calligraphy
The story of Viviane Rodrigues Calligraphy began in 2015, when I created some food station signage for a birthday party. I received so many compliments for my hand lettering that as a result, became obsessed with this new art form. My obsession led me to enrolling in an online hand lettering course and my passion for the art only intensified.